advertising standards & marketing compliance

Dr. Miki aids advertisers and other marketers deal sensitively, appropriately and responsibly with the unique nature and needs of the child audience — fostering truthfulness, accuracy, consistency, and understanding.  Dr. Miki promotes compliance with the Children’s Advertising Review Unit (CARU) and the Children’s Online Privacy Protection Act (COPPA).  Vital factors, notably involving ethics in marketing to children, children’s ability to understand and extrapolate meaning from marketing messages, parental attitudes and concerns, and government regulations in marketing to children, are taken into consideration.